The fashion blog is not the only space where we can learn lessons in style and savoir vivre. Increasingly we see many posts on interior design, where the coolest people open the doors to their homes to scrutiny.

Thanks to the Web 2.0 generation and the rise of fashion blogs, individual style has become a way to communicate and express your personality to the world. The fashion blog is not the only space where we can learn lessons in style and savoir vivre. Increasingly we see many posts on interior design, where the coolest people open the doors to their homes to scrutiny.
One of the forerunners of this trend is the photographer Todd Selby, whose photoblog www.toddselby.com gets about 35,000 hits a day. Without doubt, one of the most successful blogs, but, why should it succeed? The interior stories, in fact, are nothing new. For many years, magazines like Hello, Vogue and Elle did stories on the homes of the rich and famous, which oftentimes only served to feed our morbid envy and curiosity, to know what it looks like when a person successfully exposes their purchasing power. However with blogs like theselby.com and interior posts that has surfaced lately, the aim is a bit different.
Todd Selby, for example, does not knock on the door of Isabel Pantoja or Madonna, and instead he focuses on the hip urban elite, who lead a lifestyle that many of us aspire to: designers, artists, indie singers, writers, stylists. These people are like you and me, don´t necessarily make more money than us, but have somehow managed to turn their lives into a work of art and managed to make their homes a show of good taste and ingenuity. We are hooked, because the blog shows that you don´t need a lot of money to have a cool pad, just creativity. Or maybe we are just hooked, because it makes it look so easy to have a stylish, unique house, if only we put our thinking caps on. Rent apartments in Berlin for some inspiration. Here you’ll find the most picturesque homes and lives, and spend a couple of dreamy days…









